6 min read
Detty December People: Why How You Treat Customers This Season Really Matters
The Debby Digest | December 12, 2025
Let's be honest—December in Nigeria is not a month, it's a whole mood. It's Detty December.
It's traffic that will question your life choices. Weddings every weekend. Spontaneous village trips. Concerts back-to-back.
Davido today, Juma Jux tomorrow, and your favourite artist yelling "Lagos make some noise!" while your phone is on 7% and your power bank is… at home.
And in the middle of all this beautiful chaos, one thing is guaranteed: people will spend money like never before.
Not because they suddenly became billionaires, but because December opens hearts and wallets.
Meet the December Customer
This person is buying mostly based on vibes and feelings. They want to appreciate someone. They don't want to show up empty-handed.
They feel they deserve something nice after a tough year. They're emotional, excited, tired, generous, and unserious… all at once.
Which means December customers are more likely to:
- Try new brands
- Spend above budget
- Buy on impulse
- Choose convenience over cheapness
- Stick to businesses that treat them well
In December, how you make people feel matters more than what you sell.
But December Also Exposes Everybody's True Colours
This is the month when small issues feel personal. Delays? Hurtful. Confusing information? Annoying. Bad service? Unforgivable.
Common December wahala includes:
- Slow service and long queues
- "Sorry, we just finished stock"
- Overworked staff snapping at customers
- No record of orders
- Loyal customers treated like strangers
And trust me, December memories last long. One bad experience? "Abeg, I'm not going back there." One good experience? "Guy, try that place. They're too good."
The December Cheat Code: Calm, Care & Intentionality
You don't need Christmas magic, just intention.
- Prepare early. December hates last-minute people.
- Be kind, even when stressed. Everyone is tired.
- Make things easy. December patience is on E.
- Appreciate your regulars. A small gesture hits different.
- Communicate clearly. No surprises, please.
- Stay organized. This season separates intentional business owners from those who run things "just like that."
December Is Short, But the Impact Lasts
When January comes with its dryness and reality checks, people remember where they felt respected, valued, and treated like humans—not just receipts.
- Those customers come back.
- They recommend you.
- They help you survive the slow days.
So as you navigate this beautiful madness: serve with joy, be patient, treat customers well, and enjoy your own December too.
May your sales be plenty. May your stress be small. May your customers be sweet. Cheers—we made it to the end of the year!